Which one do you want?? I guess the one with the highest denomination. So come embrace your self on a journey. A Journey which increases your face value.

INR 2,000.00/-

INR 500.00/-

INR 100.00/-

INR 50.00/-

Introduction:- The above blog will let you know how the market has changed. How Integrated Digital Marketing is different from Traditional marketing . Why & When??? you should believe in word of mouth.

What you will extract from my blog is listed below. So is your pen & paper handy?

I will keep extracting my thoughts you start with bullets points or Agenda (Minutes Book)

1.) Laws of Marketing

2.) Building a strong Brand

3.) Importance of Communication (Effective Communication.)

4.) The basics of Global Economics.

5.) Traditional vs Digital Marketing.

6.) C.A.T.T funnel.

PERSONAL ADVICE : BE A RISK TAKER 💹INSTEAD OF SELF OPRESSOR.😓.

"A communication can only be judged if you get an acknowledge from the other end. Whole highlight of the blog will be more about communicating & writing".

LAWS OF MARKETING.

Market is based on science. It is about using real time data analyzing it & having results. But also through more qualitative information, Such as conversation with prospects, peers and third parties.

Marketing starts before the product has been created. You know how well your product will work. how well you can communicate through channels. Channels I mean medium It can be Online or Offline or even word of mouth.

Why good & effective communications is needed?? A brand or a product is marketed well only if it is understood to your audience. You need to have set targeted audience for whom the product is created & how will you outreach them. If you are marketing your product in India you have to keep it very simple. Good communications is always in simple language. You don't have to be an author or a philosopher to communicate. You can't expect people to sit with dictionary & search meaning of the words you use.

If your message has reach the right person at the right time. "YOU NAILED IT".
For eg:- If you want to see I.C.C world which will happen in the year 2023. You will see ICC advertising it at the right time before the schedule is going to start. It knows how to reach the right audience @ the right time.

No One Goal is Trust:- To do the most good requires saying no to pressures to stray, and the discipline to stop doing what does not fit.” .. Def By Peter Drucker. If you have gain trust you can be A Marionette (The person who dances the puppet dolls without being notice.)

Marketing is a game of Perception , Product is rooted in reality : Perception is the way in which something is regarded, understood, or interpreted. Reality is the state or quality of having existence or substance.

Word of mouth is the best channel of marketing : I See. I here & then I tell. The chains goes on & spreads like fire. Word-of-mouth marketing differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations. While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM.

Copywriting & sales are component : Marketing is successful when the products gets converted into sale.
Copywriting is important because it drives profitability, earns an ROI and achieves your business' goals by convincing your target customer that your product offering will solve their need and offer them value.

Building a Strong Brand

Brand is the only important factor in successful & stable profit. People are more likely to stick to a brand. A businessmen will not wear Titan or Timex watch, Instead he'll choose Rolex. Same goes with the car BMW or MERC will be one of the car which he has to own for mapping the daily routes.

You have to be a professional is sub category. If you choose Digital Marketing as a career & you look towards holding webinars, conducting training or mentoring. You know Digital Marketing is deep. So instead diving in the ocean be a surfer. I meant choose SEO or Google Adds, SEM as a subject & embrace your self in it .

BE THE ONLY ONE INSTEAD OF BEING NO 1.

Do you the know the second person to land on moon???? If I ask whos is the first person everyone knows :- Neil Armstrong
well the second person to land on the moon is Buzz Aldrin who is as equal & important as the first man to land on the moon.
H

XEROX COPIER MACHINE:

THE ABOVE MACHINE YOU SEE IS MORE A BRAND THAN A STATEMENT. PEOPLE USE THE WORD XEROX INSTEAD OF PHOTOCOPY.

IT HAS BECOME MORE A VERB THAN A WORD. IT DESCRIBES DIRECTLY THE ACTION FOR WHAT IT IS MEANT.

WHO DOESN'T KNOW THIS " GOOGLE" IT HAS A MARKET SHARE OF 97% IN TOTAL. IT IS THE BEST SEO SINCE IT STARTED.

NOW A DAYS IF THERE HAS TO BE A BUSINESS MEETING OR Q &A WEBINAR . NO ONE SAYS LETS GET INTO AN ONLINE MEETING. THEY SAY LETS HAVE A ZOOM CALL.

What I meant from the above pictures in clear. Even if I had only posted the pic. You would have known what is their use. That is one of the example of a Strong Brand.

Marketing & Sales are in Human Roots : You might have heard that robots now a days perform operation & surgery. If you choose for Lasik surgery 80% of the operation is done by the robots. There has been a saying that in future A.I (Artificial Inelegancy) will take many jobs.

GOLDEN WORDS:- NO ROBOT CAN MAKE A HUMAN CONVERSATION.

Marketing is most valuable in the product. A product fails if its not marketed to the right people at the right time. If you sell umbrella in winter season it means you lack marketing skills. But if the seller sells it in monsoon , He has a targeted audience who will buy the product.

If you know how to market you will always have a safe career. For marketing you need skills & skills are self taught. You don't have any special course ore school where skills can be taught.

If you invest money in your interest, As in Investor, Builder or Banker or even a real estate agent. Your Right interest in the product will have fast Rate Of Return

After becoming a successful product or a successful brand & if you know the fundamentals of marketing.

You cannot fully outsourced marketing, Because marketing is a field not a subject.

IMPORTANT OF COMMUNICATIONS SKILLS.

Good marketing is always about effective communication, Which is simple, understandable but not COMPLEX.

Communication has to be simple. If it is a simple language , The communication is by default understood by every one.

Unless you are not being acknowledge on the other side. You aren't communicating!!!

Write what you talk & Write like you talk. Writing is good for your nervous system. It improves the mind, eye & hand coordination. Writing slow downs your thought process which help you to think more deliberately.

Make it a habit to write minimum 500 words a day. The more you keep writing , The more your thoughts process , choice of words , vocabulary & basics things will be in place.

So are you looking on how to communicate effectively? If yes than just leave you email add at the comment sections below. We shall do the needful. "THINK IN ENGLISH".

THE BASICS OF GLOBAL ECONOMICS

The global economy refers to the interconnected worldwide economic activities that take place between multiple countries. This is an economic theory that refers to an economy's ability to produce goods and services at a lower opportunity cost than its trade partner

How does an Economy of a country goes up??

:- As the average age of country goes up, The average economy of the country goes up.

The median age in India was 26.8 years old in 2015, meaning half the population was older than that, half younger. This figure was lowest in 1970, at 19.3 years, and was projected to increase to 38.1 years old by 2050. India has the second largest population in the world, after China.

The next bunch of millionaire will be from the developing country. USA will not be in the list.

Good Example:- Mr Gautam Adani : Chairman & founder of Adani group

https://economictimes.indiatimes.com/news/economy/indicators/indian-millionaires-count-to-grow-63-over-next-five-years-report/articleshow/81188222.cms (refer the kink)

DEBTS CREATES MONEY

Banks create new money when people go into debt When you take out a loan, new money is created. As people borrow more, more new money comes into the economy. . As the debt goes up, so does the amount of money.

RECESSION CREATES STRONGER COMPANIES & DRIVE OUT WEAK COMPANY FROM THE MARKET.

If you have taken a loan from a bank either Personal, House, Home & any other kind. you will know how the system actually works.

Where is India's wealth Concentrated??

:- My Target customers will be the customers with the buying power within the age of between 30yrs-50yrs.

IN INDIA THERE ARE CURRENTLY 10 TO 15 MILLIONS ACTIVE USERS OF AMAZON PRIME.

20 - 25 MILLIONS USERS ARE ACTIVE ON WINDOW SHOPIING. THEY USE ALL THE ONLINE SHOOPPING PORTALS POSSIBLE TO SHOP.

IMPORTANT NOTES : IF YOU ARE NOW DOING ANY ONLINE COURSE, YOU HAVE YOUR OWN LAPTOP & A SECURE WIFI CONNECTION THAN YOU BELONG TO TIER 1

Tier 1 = Mexico

Tier 2 = Philippines

Tier 3 = Sahara Deserts , Africa, Sudan, Somalia. (To understand it better refer DigitalDeepak.com).

TRADITIONAL MARKETING VS DIGITAL MARKETING.

" The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites."

New Delhi: Around 210 million households in India now own a TV set, an increase of 6.9% from 197 million in 2018, according to latest estimates by TV monitoring agency BARC (Broadcast Audience Research Council) India. The number of TV viewers also increased 6.7%, reaching 892 million from 836 million in 2018.

T.V Adds can reach fastest & to the remotest place. The best part of this It doesn't need an internet.

80% is the out come reach to its end customers.

Digital Marketing is the best medium to reach.

Your Target audience should be people who communicate in English.

WHAT IS DIRECT RESPONSE MARKETING?

Sales Page with a link to purchase.
Adds Leading to landing Page with lead form.
Add in the NEWS paper with a number o call is the best reach.

C.A.T.T Marketing Funnel.

Wealth = N^CATT

N stands for Niche which has to be a Success. Success of your wealth depend upon the Niche you choose.

For Eg: Digital Deepak.com

Be a specialist in something. Don't do all random things all the time. If you know to swim, Don't search for oceans every where. Pool is more than enough to show your skills.

Take this as a morale "IF YOU TRY TO BE EVERYTHING TO EVRYONE. THEN YOU WILL NOTHING TO NO ONE

Once the Niche is created, Then go for

Content,
Attention
Trust
Transact

HOW TO CHOOSE THE RIGHT NICHE

TALENT - MARKET - PASSION

Marketing is all about Passion & Talent. It is a combination of all three.

INTEGRATED DIGITAL MARKETING .

THE POWER OF PERSONAL BRANDING.

The best known will always beat the best. No doubt there will be a subordinate
People like to hear from people, Not from a Brand
Personal brand becomes the influencer & Brand Ambassador of the Co.'s

EVOLUTIONN OF A PERSONAL BRAND.

learn a new skill through concepts

focus more on facts & procedure

understand the concept, remember the facts & practice the procedure from the book.

below is what you can do from learning & Personal Branding.`7

Work= You can do a job, become a Free lancer or work on your own project.

Blog = Write about what you learn & share your experience through your work. when you write you understand it better.

Consult= Start consulting your client, Now that you have a personal brand through your blog. start consulting other business instead of working for them.

Mentor= Teach other People....Mentor other who wants to become like you.

Quote to End the Blog " Learning is Earning"

By:-

Aatif Ejaz Shaikh

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